All websites are awarded a PageRank score by Google. What’s PageRank? It’s a score between 0 and 10 that Google uses to indicate its view of how that site compares with others in its category. More info here.
If your site is more more than 6 months old, and is either unranked or has a PageRank of zero – something is wrong. Check your site’s PageRank here.
Does your site have a low PageRank score? Then there are things about the site Google doesn’t like. Here’s a list of possible issues…
- Duplicate content (multiple URLs access the same web page)
- Duplicate site (2 or more URLs point to the exact same website)
- Too many ads on the page
- Low-quality content
- Repetitive content
- Too much content copied from other sites
- Too many keywords on the page (keyword stuffing)
- Attempts to display different content to Google than is seen by a site’s visitors
- Very low quality content throughout the site
- Too little content on each page and/or too few pages on the site
- Site is built using Adobe Flash with no attempt to display alternative content for non-Flash visitors
- No external inbound links to the site
- Too many very low quality external inbound links
The fastest way to fix issues like these is to hire an SEO Professional and have him/her rework the site from scratch. If you have the skills to do the donkey work yourself, it’s probably cheaper to hire a Professional as a consult and have him/her explain what needs to be done.
Either way, I suggest you get 3 quotes and average them. Then try to work out whether the average amount being asked is likely to return a profit through increased exposure on Google. An SEO Professional can help you with this too (e.g. you employ him/her to help you vet SEO proposals submitted by other SEO companies).
5 Comments for Why Don’t Search Engines Love My Site?
Faust | 5 October 2011 at 06:01
Author comment by Wayne Davies | 5 October 2011 at 06:06
Actually your site suffers from 2 of the problems in my list…
1) Very low quality content
2) Too little content on each page
Your site has a single page that contains an email address. As a result your PageRank is zero.
Barny | 7 October 2011 at 03:20
All websites that have existed for more than 6 months should have a PageRank greater than zero. If your site doesn’t something is wrong. You can check your site’s PageRank here.
+1
Fred the Bed | 12 October 2011 at 14:37
Who cares about page rank? I consistently rank above sites that have greater page rank than mine. It’s the relevance of the content that matters.
My site doesn’t suffer from any of the problems you list, and yet it has a PageRank of zero. So what has gone wrong in my case?