Here’s a heads up for those of us who want to learn about web marketing as a discipline, rather than wallow in the usual hype and empty promises. It’s an in-depth series of articles about the Web Marketing Process. It’s being released in bite-sized chunks on The Lead Generation Blog.

Here are direct links to each part. Naturally, I suggest you start with part one!

1. An overview of The Web Marketing Process.
2. Objectives – 1st installment
3. Objectives – 2nd installment
4. Objectives – 3rd installment

The next instalment (still on objectives, thus hinting at the depth of information on offer) promises a marketing plan you can use when running your own campaigns. In fact, this is what parts 2-4 have been building to.

As new instalments go live, they’re announced on this Twitter page. I suggest you start following it, so you can continue with the series.

Web Marketing, web marketing process