The single most important tag in SEO is the HTML title tag. The content of this tag is used by Google for at least 2 purposes…
- To allocate keyword phrases for which your site will be indexed
- As a headline that appears in Google’s results pages
For example, the lead generation site ASureImage has the following title tag: Lead Generation – Online Marketing – SEO – ASureImage
Take a look at what appears in Google for this site…
As you can see, Google is using the text in this site’s title tag as it’s headline. What’s more, Google is using the meta description as it’s description for the site.
This alone tells us the title (and meta description) tags are important. When you add in the fact it uses the words in the title tag to index the site, it’s clear it has a big role to play in content optimisation.
2 Comments for The use of the title tag in SEO
London Security Guards | 18 November 2009 at 15:01
Author comment by admin | 18 November 2009 at 15:43
Hey thanks for the link to the article (good quality info, especially for beginners).
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I can’t stress how important this tag is. It’s essential to SEO success. In fact, I recommend you (and all your readers) take a look at this article, which contains more useful information about title tags.