The single most important tag in SEO is the HTML title tag. The content of this tag is used by Google for at least 2 purposes…

1. To allocate keyword phrases for which your site will be indexed
2. As a headline that appears in Google’s results pages

For example, the lead generation site ASureImage has the following title tag: Lead Generation – Online Marketing – SEO – ASureImage

Take a look at what appears in Google for this site…

As you can see, Google is using the text in this site’s title tag as it’s headline. What’s more, Google is using the meta description as it’s description for the site.

This alone tells us the title (and meta description) tags are important. When you add in the fact it uses the words in the title tag to index the site, it’s clear it has a big role to play in content optimisation.

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