Comments on: Lead Generation: How to shape the offer http://webmarketingtalk.net/lead-generation-how-to-shape-the-offer/61/ Web Marketing 24/7 Thu, 26 Aug 2010 02:06:06 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Wayne Davies http://webmarketingtalk.net/lead-generation-how-to-shape-the-offer/61/comment-page-1/#comment-57 Wayne Davies Tue, 09 Mar 2010 23:38:17 +0000 http://webmarketingtalk.net/?p=61#comment-57 Thanks for a great tip re: Gladwell. For anyone else wanting to explore this further, see <a href="http://en.wikipedia.org/wiki/The_Tipping_Point" target="_blank" rel="nofollow">The Tipping Point</a>. Thanks for a great tip re: Gladwell. For anyone else wanting to explore this further, see The Tipping Point.

]]> By: Ken Munn http://webmarketingtalk.net/lead-generation-how-to-shape-the-offer/61/comment-page-1/#comment-56 Ken Munn Tue, 09 Mar 2010 22:50:32 +0000 http://webmarketingtalk.net/?p=61#comment-56 The idea is interesting - maybe that's why you sometimes see cars on special display in shopping malls. Not that I go them very often! But in this context, a better proposition might be to get mavens for the target audience talking about the car in social media, putting vids on u-toob, posting me-and-my-car pix on Facebook. Or at least precede your mall campaign with that sort of activity so that the invite to see the chick-car hits an audience that already associates it with cool. See Gladwell on mavens and connectors. The idea is interesting – maybe that’s why you sometimes see cars on special display in shopping malls. Not that I go them very often! But in this context, a better proposition might be to get mavens for the target audience talking about the car in social media, putting vids on u-toob, posting me-and-my-car pix on Facebook. Or at least precede your mall campaign with that sort of activity so that the invite to see the chick-car hits an audience that already associates it with cool.

See Gladwell on mavens and connectors.

]]> By: Toye Oshunbiyi http://webmarketingtalk.net/lead-generation-how-to-shape-the-offer/61/comment-page-1/#comment-54 Toye Oshunbiyi Tue, 09 Mar 2010 17:38:18 +0000 http://webmarketingtalk.net/?p=61#comment-54 Good article, the beauty of generating leads on the internet is that you can offer something of value in exchange for their contact details and build your relationship with them through email marketing etc. Therefore the offer needs to be tailored to your target audience. Thanks Wayne Good article, the beauty of generating leads on the internet is that you can offer something of value in exchange for their contact details and build your relationship with them through email marketing etc. Therefore the offer needs to be tailored to your target audience. Thanks Wayne

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