Comments on: Writing for the web is different

By: Ken Munn

Ken Munn — Tue, 01 Jun 2010 14:02:23 +0000

Ken,

Happy to.

Ken

By: Wayne Davies

Wayne Davies — Tue, 01 Jun 2010 12:53:24 +0000

Sure, what did you have in mind?

By: Ken karnack

Ken karnack — Wed, 19 May 2010 00:44:15 +0000

Hey, I found you on twitter. Great site. maybe we could share ideas?

By: Search Engine Optimization (SEO) News » Blog Archive » Twitter Tweets about seo as of May 18, 2010

Wed, 19 May 2010 00:41:19 +0000

[...] SEO Copywriting – the challenges of writing for humans and search engine optimization: http://webmarketingtalk.net/its-different/200/ 2010-05-18 20:39:06 · Reply · View jmgall: Is M.I.A.’s new album title [...]

By: Ken Munn

Ken Munn — Tue, 09 Mar 2010 22:40:52 +0000

Wayne,

Nobody wants to read the technical detail – at least, not up-front. Keep your first level pages benefit-led, and offer a route to techspec on sub pages.

By: Wayne Davies

Wayne Davies — Tue, 09 Mar 2010 13:17:23 +0000

It’s all very well saying “tempt the visitor to keep going”. But how do I do that?

If my product or service is highly technical, and I’m forced to describe it in excruciating detail, what can I possibly say to keep the reader glued to the page?

Hmmm…maybe I need an article about that (hint hint).

By: Wendy Knight

Wendy Knight — Thu, 04 Mar 2010 18:05:58 +0000

Hey Ken, great point about search engine spiders. I think we tend to stuff copy with too many keywords in the vain hope that a search engine will put our site at the top of page one.

It’s never happened yet! Meanwhile actual live human beings are forced to struggle their way through difficult copy, or more likely, abandon it altogether. Yet it’s human beings that actually fork over cold hard cash. An SEO dominated approach to the web is arse-backwards.