Comments for Web Marketing Talk

Comment on SEO and Video on Your Website by Wayne Davies

Wayne Davies — Wed, 10 Mar 2010 23:10:56 +0000

Jason, as there’s nothing you can do to prevent somebody linking to your site you’re unlikely to suffer a penalty in the major search engines. In most cases such a link will convey some SEO benefit.

Comment on SEO and Video on Your Website by Jason Cobine

Jason Cobine — Wed, 10 Mar 2010 21:36:04 +0000

Sometimes people contact me and ask to link to my site. Should I accept all these invitations or should I be selective?

Comment on Spilling & Spell Chequers by Robin Daly

Robin Daly — Wed, 10 Mar 2010 14:45:45 +0000

Yes this is really important – at worst the wrong meaning is conveyed, but at best it’s just really sloppy. There seem to be epidemics of word misuse. A current one that is increasingly common even in circles you would expect to know better is using ‘loose’ when meaning to say ‘lose’.

Comment on FACTS ABOUT FAQS by Graham Price

Graham Price — Wed, 10 Mar 2010 03:37:30 +0000

Fascinating. Am new to blogging and never even thought about FAQs. I’ll get onto it

Comment on SEO and Video on Your Website by Peter G Simony

Peter G Simony — Wed, 10 Mar 2010 01:17:55 +0000

Is it not true that 67% of searches on the internet are for video clips? Does this not make the video clip one of the most powerful ways to get attention? Where else besides YouTube is it word putting videos forward to?

Comment on Lead Generation: How to shape the offer by Wayne Davies

Wayne Davies — Tue, 09 Mar 2010 23:38:17 +0000

Thanks for a great tip re: Gladwell. For anyone else wanting to explore this further, see The Tipping Point.

Comment on Lead Generation: How to shape the offer by Ken Munn

Ken Munn — Tue, 09 Mar 2010 22:50:32 +0000

The idea is interesting – maybe that’s why you sometimes see cars on special display in shopping malls. Not that I go them very often! But in this context, a better proposition might be to get mavens for the target audience talking about the car in social media, putting vids on u-toob, posting me-and-my-car pix on Facebook. Or at least precede your mall campaign with that sort of activity so that the invite to see the chick-car hits an audience that already associates it with cool.

See Gladwell on mavens and connectors.

Comment on Writing for the web is different by Ken Munn

Ken Munn — Tue, 09 Mar 2010 22:40:52 +0000

Wayne,

Nobody wants to read the technical detail – at least, not up-front. Keep your first level pages benefit-led, and offer a route to techspec on sub pages.

Comment on Lead Generation: How to shape the offer by Toye Oshunbiyi

Toye Oshunbiyi — Tue, 09 Mar 2010 17:38:18 +0000

Good article, the beauty of generating leads on the internet is that you can offer something of value in exchange for their contact details and build your relationship with them through email marketing etc. Therefore the offer needs to be tailored to your target audience. Thanks Wayne

Comment on FACTS ABOUT FAQS by Jenny Sanders

Jenny Sanders — Tue, 09 Mar 2010 15:45:07 +0000

Good idea Dan. What we really need is a sort of FAQ application that manages both the front and back end of dealing with FAQs. Imagine visiting a site, and asking a question via the FAQ application’s form.

The site owner logs into the FAQ program (e.g. gets an email from the application and clicks a link to log in automatically). The owner answers the question, and can check a box to indicate whether or not the question and its answer should be added to the FAQ page.

This would make the whole thing automatic. And could even include built-in functionality to search out similar questions. Somebody must have created this already.